Project brief
Help maintenance, engineering, procurement, and repair buyers identify, verify, and order the right bearing with less friction. The UX direction remains platform-agnostic.
Based on https://bearingsdirect.com/
Research findings
Make part, interchange, and ID × OD × W search the first decision.
Keep fit, stock, dispatch, and tier pricing together where buyers compare.
Connect quick order, quote, repeat buying, and expert help for business customers.
Storefront modernization · Round one
Five independent concepts test different ways to make a deep industrial catalog feel faster, clearer, and more credible.
Open each direction, try its finder, and review it at desktop and mobile widths.
Structured · bright · scalable
A systematic, engineering-led storefront that turns a large catalog into a sequence of clear buying decisions.
Tactile · human · specialist-led
A contemporary translation of a great independent parts counter, pairing self-service tools with visible human expertise.
Calm · visual · finder-led
A daylight product experience that makes exact search and dimension matching the centerpiece of the homepage.
Assured · conversational · human
A Fable-designed direction that turns every lookup into a specialist conversation, with a reason attached to each proposed match.
Contrarian · interactive · proof-led
A Grok 4.5 direction that makes a live matching instrument the homepage itself, proving fit before the buyer opens a product page.